From your website to sales materials to advertising to P.R., every point of communication is an opportunity to shape the perception of your company. When you define in advance what this perception should be, the result is unified messaging and maximum consumer impact.
Unfortunately, many companies rush to develop creative without a clear vision of what they stand for, how they are positioned, and the overall perception they need to create. Inconsistent, scatter-shot messaging and wasted dollars is the result.
That’s why a brand strategy is critical. A brand strategy defines what your company stands for, the personality it must convey, and the key messages that must come through implicitly or explicitly in all communications. In essence, it is the “master” campaign strategy against which all subsequent communications are developed.
The rise of social media adds a new dimension to the online marketing experience. Now, campaigns are not just distributed, they are tweeted, posted, and shared. It’s like word-of-mouth taken to the next level.
As with any media, the key is user engagement: putting the user at the centre of an experience that is so entertaining, participatory, and social that they’ll be compelled to pass it on to their friends.
At Outside Media Group, we have created a wide array of social media and user-driven branding and marketing strategies for all our clients including, Outdoor businesses, renewables to creative industries. Although the approach used in each campaign may differ, they all adhere to our core values of content rich, visually impactful & aspirationial communications.
VISUAL IDENTITY DESIGN:
Branding Credibility Starts Here
First impressions count. That’s why your company’s visual identity is so important. It’s what your customers see first – before they’ve read a word of copy, seen your products, or listened to your sales pitch.
The right visual identity creates instant credibility, signals your personality, and begins the work of shaping a positive consumer perception. A second-rate visual identity can take you out of the running before the race has even begun.
Visual identity is more than a logo; it is an overall visual concept that unites the design of all your communications, from website to advertising to direct mail. The key is finding a visual identity that connects to and reinforces the perception you are trying to create in the mind of your target audience. Aesthetics matter. But the idea driving the aesthetics is just as important.