Business Tips & Advice from Outside Media Group Dundee - Web Design Scotland

Good social media presence is not just merely an option, it is necessary for brands nowadays.

In the past couple of years, marketing in social media channels has grown rapidly. New features like ephemeral content by SnapChat, live feature by Facebook, are helping a brand to connect with their customers more effectively.

According to a study by The CMO Survey, the marketing budget spent by brands on social media is expected to double (from 11% to 24%) in the next five years. Also as per records by Statistica, 95% young adults follow a brand via social media networking and the count of social media users at the end of 2018 would be 2.5 billion. But even such highly convincing stats have not been able to convince the remaining ones about benefits of social networking sites and join the bandwagon.

Here are 7 reasons why your business needs strong social media presence these days:

1. Search Engine Visibility

Every business wants to increase traffic and user engagement but will it be possible if your prospects are not able to find you over the internet? Social media profiles help you dominate first search result page in a more natural way, which further increases profits. Consider the fact that millennials spent a large amount of time on social platforms, and their value will increase further.

Moreover, presence on social media channels will not only generate business for you but also stop brand negativity to reach top positions.

2. Company Mouthpiece

Whether you are new to the industry or have been a part of it for many years, a positive word-of-mouth will always help you gain customers. Social media marketing help business owners keep their clients updated about new launches, company policies and also team activities.

Online social networking gives you a chance to build narration to capture your customers’ interest. Each Facebook post and tweet can share company values, ethics, and much more. But don’t flood your followers with x number of updates every day. Make sure that everything is relevant.

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3. Trust-building Channels

Social media presence has become vital to earn customers’ trust. You can survive without a physical store but not having a social presence will be scorned at. Be it online stores or startups, this is true for all online businesses. If you don’t have active presence on social media channels, then, you are missing out on brand critical profiles.

4. Competitive Advantage

Do you think your competitors also don’t care about social media presence? You may be wrong. There are high chances that they are investing their time and money into building a positive online social presence to gain business.

Not having a social media presence will derive you of all its benefits and they will be automatically passed on to your competitor. So, take a good look around and see what they have been doing.

5. Virtual Connect with Customers

It is critical for virtual companies to prove their credibility and gain customer confidence. Social media platforms give you the opportunity to create a bond with your customers. As a brand, you have to know that it is important to engage your customers and thus uses different social media networks to promote your services. For instance, Creative Facebook posts can be used to interact with customers and give them a chance to engage with your business.

6. Sales & Business Leads

Social media is immensely useful in generating leads. With modern social channels like Pinterest and YouTube that allow direct purchases, social media has become even more powerful. Instagram, too, launched a call to action button that helps its audience to shop and install applications.

Social media is evolving very fast and it will very soon drive sales in a big way. And if you will not be there when it happens, well, you will the losing party.


7. Marketing Channels

Driving sales is seen as one of the biggest merits of social networking sites. All the social media channels have well-defined marketing machinery in place to help brands connect with their target audience. Facebook’s Sponsored Posts and Twitter’s Marketing Campaigns are two of the most popular ways to market your products and services.

Every social media channel has unique marketing channels. Though you don’t necessarily need to have a social media presence to use these channels, having the same will multiply the gains. Global brands link their marketing campaigns with their social profiles to increase likes and followers.

The power of social media is huge, and it can open the doors of success for your business when used in the right manner. Benefits generated by social media channels are measurable and there is no reason why you shouldn’t be using them.


Everything said, make sure you choose the right social channels and step in with a detailed strategy. Just posting images and status updates will not help your business. The right combination of informative and promotion posts are required to generate desired results. Plus, generating leads from social media advertising is entirely different ballgame that requires experience and insights.

To find out how we can take your business into the social-sphere and start generating business online, just ping us an email at [email protected] or visit our project page using the link in the red box below

Business Tips & Advice from Outside Media Group Scotland - Web Design Dundee
We’re in the business of helping businesses get it right online and this includes streamlining the day to day tasks as well as generating business.

This guide will get you pretty close to running your entire business on free software. Sometimes, you’ll run into a limitation with users or disk space, but with these applications behind you, those are likely to be the only bumps in the freebie road.

Please feel free to contact me if you have any queries.

Hope this helps.


Click here to view the 10 recommended tools below
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1. Social Media Management from HootSuite

Most small businesses don’t need a mega social listening platform. A free, easy-to-use dashboard that lets you stay up-to-date on what your customers are saying should be enough. Fortunately, Hootsuite offers a free version of its software that’s good enough to do the trick.

With HootSuite Free, you’ll be able to manage multiple social networks, schedule posts, and interact with your followers. You’ll also be able to track how many followers you have on each of your social networks and monitor which posts are generating the most clicks. If your business grows, you can move up to one of three premium plans, which give you access to additional profiles, analytics, and multiple users.

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2. Wave Accounting

Wave is designed with the small business owner in mind. Not the small business owner with an MBA; not the trained CPA; but the everyday freelancer, independent contractor, or micro-business entrepreneur who believes in their work and their dreams. Wave supports multiple companies and unlimited users. Basic user permissions are available. A direct Etsy integration also makes Wave a great chose for these online sellers.

Wave “has always been and always will be free.” Unlike most free plans, Wave does not limit you to a certain number of invoices, customers, or transactions, making it one of the best free options out there. The software used to remain free because of small, unobtrusive ads within the software. Now, those ads are no more. The company generates enough revenue from credit card processing, payroll, and lending to keep the software completely free and your screen ad-free as well.

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3. Trello Project Management

Trello is a fun and highly visual online tool that helps teams collaborate and keep track of projects using kanban-style management. You can bend this flexible tool to your will.

Trello’s approach uses a kanban-style work methodology, which is highly visual. Trello is an online, collaborative workspace used to manage work of all kinds, whether they’re business projects or personal chores. It works fairly simply, with drag-and-drop capabilities and an intuitive interface.

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4. Mailerlite for email marketing

MailerLite is simple and affordable email marketing service. It is used by more than 200,000 customers globally. Most of them are small businesses and e-shops.

MailerLite offers a full range of email marketing features – from subscriber management, email templates, reports and analytics to webforms and landing pages. The drag-and-drop newsletter editor has received lots of praise and is named as the best email builder in many reviews.

You can start using MailerLite with Forever Free plan, that includes up to 1,000 unique subscribers and unlimited emails. Easily upgrade anytime you need. With MailerLite you’ll be paying 2 times less than using other email marketing services. You will get all the features and 24/7 customer support by live chat or email.

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5. – professional email signature creator

Ready to make your awesome, free email signature?

Create a beautiful and professional signature in under 60 seconds, think ‘Gone in 60 Seconds’ but without all the cars. Give your signature a personal touch with a selfie, so they can put a face to the name – no stick required.

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6. Hubspot CRM (Customer Relationship Management)

HubSpot CRM is one of the leading CRM apps currently available on the market and a winner of the Expert’s Choice Award for 2017.

Free and simple, HubSpot CRM is built to be a platform that allows sales teams to get started quickly without making much of a change in their existing workflow. It is a solution ideal for companies that are still starting to recognize the value of CRM and want to try it out or for enterprises that are not using their existing CRM systems to their fullest potential.

HubSpot CRM is a smart and easy option that carries all the necessary basic features but without the often confusing complexity many other CRM platforms have. Beginners and mid-market companies will also appreciate the fact that HubSpot CRM is currently a certified, premier Google partner, and is a solution that suits well all niches and industries.

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7. Mailtrack shows you when your email has been read, now available for Inbox.

This is not an extension for the faint of heart. If read receipts on Messager freak you out, then read no further — this is not the tool for you. If, however, you want to know that you are being ignored, rejected, or otherwise put off, then go ahead, install Mailtrack. It’s a simple, easy-to-use read receipt for emails that can be equal parts incredibly useful and disheartening.

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8. Google My Business

The world’s most used search engine offers businesses a free profile to help you connect with your customers. Use Google My Business to post hours, location, and pricing information, and share pictures and even a virtual tour—all of which will then show up for your audience in Google’s search results.

Bonus: Having a more complete Google My Business profile can also help your website’s overall SEO ranking.

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9. Google Analytics

To know how well your marketing efforts are succeeding at converting leads, you first need to know how and from where your audience is accessing your website. Google offers amazing free analytics tools that help small business owners determine what is working in your marketing plan and gain insights about your web traffic.

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10. Grammarly

Everyone makes mistakes, especially in their writing. Good writers edit their own prose, but producing clean copy without any help takes years of practice and serious dedication. Even when you get the basics down, higher-level grammar and style nuances can seem overwhelming, even for professional writers.

Grammarly, an online grammar and spelling assistant, wants to help out in those scenarios. This app suggests spelling, grammar, and style changes in real time, and it can also edit for specific types of writing, such as academic, business, or casual genre pieces.

Ready to implement and don’t want to do yourself?

get in touch and we can help

[email protected]

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